You're invited to join us in Milwaukee on October 13 - 15 for the UFS Executive Summit 2025, where we place relationships, community, and shared success at the forefront of our mission. This year's theme, Celebrating Connection with Kindness and Purpose, supports our goal to empower community banks and our people to thrive together. It emphasizes the importance of empathy, service, and intentionality, highlighting that our greatest successes arise from how we treat each other. Let's celebrate connections that lead to lasting, values-driven change.
Dress Code
The dress code for the event is business casual. The weather at this time of year can be chilly, so be sure and pack a few layers as well as a good pair of walking shoes for our recreational events.
Upon Arrival
The Pfister Hotel is at 424 East Wisconsin Avenue in downtown Milwaukee near Lake Michigan, museums, theaters, shopping, and night life. There is currently some construction that may cause a detour. Check-in starts at 3 pm.
Parking
If you are driving in, various parking options are available.
Be sure to see our parking map.
Hospitality Suite
Our team looks forward to welcoming you with light refreshments in the Presidential Suite on the 22nd floor, on Monday, October 13th, between 12pm - 4pm.
Welcome Reception
The Welcome Reception starts at 6 pm in the Rouge, located near the hotel lobby. Pick up your name badge at the registration table just outside the room.
Take a Peek at the AgendaWe've put together a fantastic line-up of educational sessions and speakers to deliver the latest in community banking best practices. |
Keynote James RheeJames Rhee is a well-known author and entrepreneur celebrated for his innovative business and leadership style. He began his career as a high school teacher before becoming a private equity investor. As Chairman and CEO of Ashley Stewart, he successfully led the company from bankruptcy to success. Rhee's approach combines kindness with strategic leadership, as highlighted in his platform and book, "Red Helicopter." He also contributes to education by teaching entrepreneurship at Howard University, Duke Law, and MIT Sloan. |
 |
Special Guest Matt WilcoxMatt Wilcox, President of Digital Payments Solutions at Fiserv, emphasizes the need for financial institutions to build strong small business portfolios. In his presentation, "It's a Big Small Business World," he discusses leveraging digital tools, advanced payment capabilities, and data insights to enhance competitive advantages and foster community economic growth. |
 |
 |
Tour the Miller BreweryExperience the Heritage of Miller Brewing with a 75-minute indoor/outdoor walking tour that delves into the rich history and modern innovations of the Miller Brewery. Journey from Frederick Miller's arrival in Milwaukee to our cutting-edge production facilities. Visit the Brew House, the Historic Miller Caves, the Bavarian Style Miller Inn, and our Distribution Centers. Convenient roundtrip transportation from The Pfister Hotel, network with your peers, complimentary beer samples, and souvenir included! |
The Harley-Davidson Museum Experience DinnerBefore dining, please take the opportunity to immerse yourself in the excitement and camaraderie that define this legendary brand at the world’s only Harley-Davidson Museum. This iconic institution, situated on a picturesque 20-acre campus, houses an unparalleled collection of Harley-Davidson motorcycles and memorabilia. Spanning two expansive floors, you will be treated to a unique journey through time, experiencing the bold spirit and innovations that have made Harley-Davidson a symbol of freedom and adventure. Following the tour, engage in networking with your peers over drinks and dinner. Roundtrip transportation from The Pfister Hotel included. |
 |
Event Sponsor
